Think of it this way: Design is the visual organization of your message. It's a collaborative process that begins with a vision. Design is beautiful, thoughtful and fun.
Our Design Process
Sure, pictures speak louder than words. But it's the combination of copy and image that really gets the point across. The words you choose speak volumes about your product or service.
At A Loss For Words?
Far more dynamic than yesterday's Rolodex, today's Social Media takes work to maintain an active presence. The payoff is a community that "likes" your message, every time you broadcast.
Signs of the Times
I love signs. Just outside of Monterey California, this building can teach all of us a thing or two about great typography. These days, typography is referred to only as a font. And any of us can choose from hundreds and hundreds of fonts on our computers. But typography is so much more than just a font. Typography is history, illustration and proportion. Each letter is lovingly drawn to convey a message.
Originally, a letter’s thicks and thins were created by the angle of a pen or brush. You can almost see these imaginary marks in modern typography. These shapes of thick and thin define each letter and give it character. Each font tells a story, has a history and should be carefully chosen.
All of the signs in this photograph somehow work together to create harmony, but I can still pick "Gilmore" out of the group. "Chicken & Eggs" and "Baja Filling Station" pop right out. I just love signs.
For the Love of Hats
My husband likes hats. All hats. Ball caps, dress hats, newsboy hats, bear like hats… you name it, he likes hats. I suppose it might have something to do with the loss of his hair at a relatively young age. And not just any hair. A full, thick, curly afro-like head of hair, frequently seen in the 70’s on any college campus across the country.
Slowly, it began to recede and in it’s place, the love of hats grew. I don’t mind his shiny head. I think he’s handsome regardless. Even better to show off his large blue eyes, his square jaw and his pink lips. I don’t suppose the picture I took of him above quite illustrates him at his most handsome, but it does show that if there is a hat store close by, you can be sure to find him in it…
Etsy for the Artist
Have you been to Etsy lately? It's quite a unique online shopping experience. Around the globe, artists come to sell their creations. As it says on the website, "Etsy is more than a marketplace: we're a community of artists, creators, collectors, thinkers and doers." The site was launched in 2005 and has grown significantly since then. Along with handmade products, people on Etsy sell vintage items, homemade sweets, craft supplies, even graphic and web design. Catarina Fake serves as Chairman of the Board. She didn't have to: she also co-founded Flickr. "I prefer doing startups when the going's tough. The best time to start a company is always two years ago, and the next best time is now. So now it is." Etsy sells weird stuff, like a cockroach hairclip for $4.00... or you can find stunning items, such as exquisite handmade letterpress invitations at $1.75 each. Check it out! http://www.etsy.com/
I'm so Itchy!
Last week, our son left for a month of camp. It's not his first year, and I'm not feeling any of the worry or even wonder of how he is doing as I have in years past. I barely go to my computer to see if I can find the back of his head in the photos the camp uploads anymore. I do however, react with a mothers' pain when my niece, who is a counselor and therefore has a phone, texts me to say that my son is asking for anti-itch cream due to mosquito bites. The idea that he is itchy and bitten and scratching drives me crazy! I hadn't thought much about mosquitos. My attention was on socks and underwear and the mass quantities of candy he wanted to take with him! Not mosquitoes, though a given at most camps. Soo, I bought TWO bug sprays and FOUR anti-itch creams. One spray and one cream and one that fits in his pocket and one in case the others don't work. Makes sense to me. And until I know he has that package in his hands... I will scratch my skin as if it was me being bitten.
Blogging is a Waste of my Time! ...
Are you blogging because everyone keeps telling you how important it is to the success of your business? Or, are you blogging because you have something valuable to say? I've been reading so many articles on this issue, and recently spent time at a blogging seminar. Unfortunately, for those who like concrete answers, blogging remains a matter of debate. Some feel you should be blogging simply to improve your Google rating. Others say you must have something valuable to offer your audience, otherwise why bother?
So many of our clients or potential clients see social media as a waste of their time, and I certainly understand their point. Online marketing requires focus and a consistent approach. It's not easy to track your results. Why hassle the virtual when there is so much real work to do in the office? Here are some of my thoughts about blogging:
1. Online relationships begin with face to face relationships. Though we are in the decade of on...
Fickle? Um, Focus.
I recently sat down to lunch with a local business owner. Although this company has been in business for years, today they are struggling. This is something we hear about on an all too regular basis. The economy has played its part, as have technological changes in their industry. In the good old days, the company pretty much steered itself. No longer. Sales teams have to work harder. New business must be found and secured. New technology must be learned and implemented. Pricing has changed and there are fewer trade shows to attend. The company website needs to speak to a unique and targeted audience. It’s harder to get in front of the customer.
How do I know all this? I ask a ton of questions. A strategic marketer can’t help a company invigorate their brand and focus their efforts without digging below the surface, understanding how they got here and where they’re headed.
I wasn’t the first person this company had spoken to. In fact, they had even modernize...
If you like what you see, contact us. We'd love to meet with you to learn more about your project.
is here to help.
Social Media Bookmarks